Starting with the Hummingbird update in 2013, Google has been making steady changes to its algorithm to incorporate a function known as "semantic search." In the old way of searching, Google would break down user queries into shorter segments known as keywords and keyword phrases. Finding ways to influence the …

If you have not already, it's time to switch your site to HTTPS. It is essential that you customize your 404 page. Are you aware that Lucy Hall is a common name in the hairdressing business? If Save Our Schools happens, it's important to reach out to the webmaster of …

Most people browsing the internet will visit and leave pages in quick bursts. Many of them don't convert while on your website. Some of them may visit while your product is out of stock. Others may just be in the "curious" stage and not ready to make a purchase yet …

Many websites fell in rankings quickly. Localising your search engine optimisation can offer a range of great rewards to your business. It can do more than raise awareness of your business within the local area, but it can help to attract a great deal more attention online which can provide …

A successful search acquisition strategy involves more than just someone at the company with the job title of search engine optimizer. Although bounce rate is hard to measure you should definitely monitor the trend of your bounce rate and the differences in bounce rate between your pages. If a specific …

Now much of link-building is good old-fashioned marketing - promotion and PR. SEO marketing can be a very powerful tool for generating massive passive traffic. But if you use it incorrectly, you'll end up doing more harm than benefit. Being aware of how SERPs work, having an understanding of user intent …