An explicit, testable claim of uniqueness or superiority that can be supported or substantiated in some manner is a unique selling proposition. The web pages in your domain may be optimized for many different keywords. It is said that the best way is to focus only on one keyword phrase …

If it finds some dishonest means are taken to rank in the search results, it will surely spam it, and in dire cases, the search engines will totally ban your website. The focus of many website owners has definitely gone social. I focus a lot on Social Media myself, but …

Making improvements is imperative to customer satisfaction. Search engines are very clever in reading every little detail about your web page in order to rank all the sites that they store. It is advisable therefore to get some structure in your website files, rather than having them all loose in …

It is important to have at least one keyword in your title. In addition, you should have your keywords in your meta descriptions, headers (h1 tags) and in the ALT descriptions and titles of images. Your website won't be found if people have to search too hard for it. "Ranking …

However, with the use of paid search advertising, there's a higher chance you'll notice organic searches. In other words, they rely heavily on search results when looking for a new business. Photographs, infographics, graphs and tables are all great ideas, although they aren't all suitable for every kind of content …

Whatever shows up in the search results box has been searched for before meaning these long tail keywords could be very valuable. But remember these just give you a starting point to work off, people have Googled some quirky things so don't think just because something shows up that it …

Originally devised as a way to combat comment spam, when a nofollow attribute is added to a link it tells search engines that your link to it isn't necessarily a vote of confidence. If you were involved in link-building practices that clearly violate Google quality guidelines and your website experienced …

In fact, with a closer correlation between social media, time on site, and click-through-rates, greater focus should be placed on developing engaging content. Bing is also struggling to cut into Google's market share, but it has made some inroads thus far. There are two main camps when it comes to …

Whenever I speak to people about SEO, the number one question that I get asked is, "What's the most important factor to rank number one in Google?" While developing your mobile site, you'll have three options: responsive design, dynamic serving and a separate site on a subdomain. Google prefers responsive …

Selecting the right keywords, in the end, all comes down to understanding your target audience. To know whether you are running on the wrong side of Google, use PixelGroove's (the penalty checker on Google). Simply include your website URL on the tool and click check. By using specially-arranged keywords that …