Make a concerted effort to keep up with Google Updates

When Google scans your site for information, it no longer pulls out the keyword phrases it thinks are relevant and pairs them to user queries. Instead, there's an intermediary step. Google interprets the data on your website, and begins to form its own conclusions about what your site and your …

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Let's talk about comment spam

A successful search acquisition strategy involves more than just someone at the company with the job title of search engine optimizer. Although bounce rate is hard to measure you should definitely monitor the trend of your bounce rate and the differences in bounce rate between your pages. If a specific …

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Dealing with Google negativity in relation to analytics

Stay on top of your SEO strategy and make sure that it is up to date. However, the difference is that SEO only affects the unpaid or organic results, and seeks to improve a website's ranking relative to the order of results displayed on the page. Each search engine uses …

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Take a customer focused approach to domain authority

In fact, with a closer correlation between social media, time on site, and click-through-rates, greater focus should be placed on developing engaging content. Bing is also struggling to cut into Google's market share, but it has made some inroads thus far. There are two main camps when it comes to …

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Use some of your best keywords in your bio

Selecting the right keywords, in the end, all comes down to understanding your target audience. To know whether you are running on the wrong side of Google, use PixelGroove's (the penalty checker on Google). Simply include your website URL on the tool and click check. By using specially-arranged keywords that …

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