You have to structure your text, make your content digestible by using sections and use simple sentences to make it easier to read and understand. For the most part, you'll want to shoot for target keywords that none of your competitors are currently ranking for, as they'll be easier to …

As an alternative, you can even contact an agency who's willing to offer you individual elements of a full-fledged service at a discounted rate. The last thing you need is to drive two hours when your server goes down. Imagine waking up on Christmas day and seeing monkey bars in …

If you have not already, it's time to switch your site to HTTPS. It is essential that you customize your 404 page. Are you aware that Lucy Hall is a common name in the hairdressing business? If Save Our Schools happens, it's important to reach out to the webmaster of …

If you do, and get caught, the damage that it can cause your business' reputation can often be critical. Your followers are hungry for new content, and many of them already have an idea of what they would most like to read. Are mobile hairdressers, like Lucy Hall more efficient …

Focusing on the quality of your product / service can be your greatest marketing asset. But improving search engine visibility isn't their only purpose. In the past, many businesses have resorted to spammy and/or ineffective practices like forcing irrelevant links into blog comments; stuffing links in low authority web pages …

Now it's time to fix those pages! Again, I know you know that links have to be high quality, but we have data that proves it. The freelance world might disagree with me but frankly I do not think there is not an SEO in the world who can lay …

The thrill of the hunt is real! Using this strategy to create backlinks involves three steps: perform a backlink analysis on related websites, find the broken link, reach out to the webmaster, and inform him or her about the link rot. The story has it that Google Panda was released …

Making improvements is imperative to customer satisfaction. Search engines are very clever in reading every little detail about your web page in order to rank all the sites that they store. It is advisable therefore to get some structure in your website files, rather than having them all loose in …

Originally devised as a way to combat comment spam, when a nofollow attribute is added to a link it tells search engines that your link to it isn't necessarily a vote of confidence. If you were involved in link-building practices that clearly violate Google quality guidelines and your website experienced …