What are the positive aspects of content on today's web?

You have to structure your text, make your content digestible by using sections and use simple sentences to make it easier to read and understand. For the most part, you'll want to shoot for target keywords that none of your competitors are currently ranking for, as they'll be easier to …

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Take the stress out of long tail search

As an alternative, you can even contact an agency who's willing to offer you individual elements of a full-fledged service at a discounted rate. The last thing you need is to drive two hours when your server goes down. Imagine waking up on Christmas day and seeing monkey bars in …

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Can I use pagerank to help rank my site?

Successful SEO requires a thorough understanding of the business itself. Posting great content on a regular basis is important, but remember, it's better to have a smaller number of better blogs than a larger number of weak ones. The black green screen is almost 50 years old, but it’s …

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Learn from these mistakes before you learn about nofollow links

Starting with the Hummingbird update in 2013, Google has been making steady changes to its algorithm to incorporate a function known as "semantic search." In the old way of searching, Google would break down user queries into shorter segments known as keywords and keyword phrases. Finding ways to influence the …

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Accurately summarize the page including details of mobile search

Assuming a consistent conversion rate, each new visitor to your client's site has a value, and more visitors means more total value. If this is you, sign in, click on Tools in the top-menu, click on Keyword Planner then click on Get search volume data and forecasts, copy and paste …

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Minify CSS and JS

If I have a unique perspective to share or any advice I think may help others I get it out there via social media or whatever distribution vehicle makes the most sense. SEO takes time, resources, and money if you outsource. You need to go into this journey expecting to …

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Put aside subjectivity and focus on the facts

The strength from your high-ranking pages will pass to your lower-ranking ones, and might be just enough link juice to boost its rankings in SERPs. That way, you'll naturally optimize for a wide range of phrases synonymous with your target phrase. Have you considered laser eye surgery to correct your …

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The best advice I've listened to about javascript

If you are ranked anywhere below that, the amount of eyes on your search result goes exponentially down. But, linking internally between pages on your own website can be a great opportunity to drive link juice to your most important pages so that they rank higher in the search engines …

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Robots.txt

If you do, and get caught, the damage that it can cause your business' reputation can often be critical. Your followers are hungry for new content, and many of them already have an idea of what they would most like to read. Are mobile hairdressers, like Lucy Hall more efficient …

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Write a keyword-rich introduction about web portals

Most people browsing the internet will visit and leave pages in quick bursts. Many of them don't convert while on your website. Some of them may visit while your product is out of stock. Others may just be in the "curious" stage and not ready to make a purchase yet …

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I bet you didn't know this about search queries

Using certain keywords, which relate to your specific business, can be tailored into such a way that any search for them will bring up your website. Some users might be okay with a popup that asks them to subscribe or presents a special offer, but most will simply be displeased …

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Build Your Content in Topic Clusters

Utilizing outreach techniques is a great way to get your content out into the world. So most people don't have the time to get up to speed on all of the shifting trends, the technical aspects, and make sure their website is running perfectly for SEO like a finely tuned …

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Learning about URLs

Look at your website. Big companies typically have data rooms and multiple infrastructure and development teams managing all layers of their underlying IT architecture. A simple search on Google for SEO specialist will give you what you need. The Melting Dish Penguin update changed the importance of various ranking factors …

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The truth about LSI

Rejuvenating an image helps a firm sell new products and can attract new customers. Beyond search-triggered alerts, there are also social alerts and automated recipe alerts. I understand that bespoke laser eye surgery can provide excellent results. Some URL shortener even criticized this strategy, saying it inherently violates Google's terms …

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The tightening up of h1 headers

Testimonials can enhance company credibility. They should include at least one keyword relevant to that page (and your site), your brand name at the end, and should make some logical sense to your visitors. If you wash a silk scarf at a very cold temperature, it will be fine. 'Mobile …

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Make a concerted effort to keep up with Google Updates

When Google scans your site for information, it no longer pulls out the keyword phrases it thinks are relevant and pairs them to user queries. Instead, there's an intermediary step. Google interprets the data on your website, and begins to form its own conclusions about what your site and your …

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Who else wants to enjoy white hat SEO

To optimize speed score, you need to continually check your site's speed score so that you can take timely action in case of any delay or ineffectiveness. Domain Authority (DA) and Page Authority (PA) are directly correlated with website rankings. Many were using low-quality, often "spun" content (mixed and mashed …

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Headings and text links

Many websites fell in rankings quickly. Localising your search engine optimisation can offer a range of great rewards to your business. It can do more than raise awareness of your business within the local area, but it can help to attract a great deal more attention online which can provide …

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Are you making these plugins errors?

Is this the sort of page you?d want to bookmark, share with a friend, or recommend? You probably entered a phrase or question in a search engine. This will also make your links seem more natural over time. Its like looking for a place to find the best antique …

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The evolution of social media in SEO

If you're only relying on one source, or a handful of sources, this could be considered a manipulative link exchange. Now we have something we can point to from Google about how to move forward after site was impacted in a negative way after a Google core update. At one …

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Let's talk about comment spam

A successful search acquisition strategy involves more than just someone at the company with the job title of search engine optimizer. Although bounce rate is hard to measure you should definitely monitor the trend of your bounce rate and the differences in bounce rate between your pages. If a specific …

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Winning marketing strategies for web crawlers

As a site owner, analytics are the key to a clear visual of the impact your website currently has. By analyzing both your own data as well as big data sets online and competitor data sets, you can not only improve your own site but also find insight into what …

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Make keyword density your centre of attention

Through checkout scanners, retailers know which products and brands are selling. A LinkedIn Company Page is a place for companies to provide more information about themselves, their products and services, job opportunities, and where they can share expert insights. Whilst we may have just said that keywords are no longer …

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The infamy behind user generated content

Understanding how search engines work is an important component of SEO. The search engines are constantly tuning their algorithms Your content is essential, but Google's ability to count incoming links, in addition to content, was considered a major breakthrough. A repeated message may cause an individual to become more likely …

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Warning: These mistakes could destroy your keyword research

Even the New York Times notes the growing use of you, yours, my, and ours as Madison Avenue follows the trend toward customization and personalization. What the heck is an algorithm? I'm glad you asked. Search Engine Optimization (SEO) refers to the method used to increase a website's position on …

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